Kwabena Okyire Appianing

Construction marketing in Ghana

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Kwabena Okyire Appianing

Digital Marketing Ideas for Construction Companies in Ghana

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As the owner or manager of a construction company, you most likely to understand the importance of setting yourself apart from your competitors. In the construction industry, competition is fierce and every project counts.

While marketing is important for bringing in new leads, many construction companies are stuck in the “old school” mentality that they have to run radio promotions and newspaper ads. These traditional marketing methods are almost always costly and can rarely be tracked effectively. This leads to a much lower return On investment (ROI). Here are some Digital Marketing Ideas for Construction Companies.

To effectively get in front of your target audience without spending an arm and a leg, you will want to invest in digital marketing. Here are five strategies to get you started.
If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. It can seem like it’s constantly changing because it is. Marketing has evolved more in the past ten years than it has the hundred years prior. Why? The internet. The digital age that we’re living in has transformed the way we do business and thus, the way we market businesses.
If you’re having trouble navigating the digital marketing world as a contractor, here are five construction marketing strategies to get you started…

Word of mouth used to be enough to get your hard work recognized. Now marketing for construction companies needs to happen online if you’re going to keep your business alive. Because make no mistake, if your business isn’t the one being found by people looking for construction companies using Google – one of your competitors is.

But it doesn’t have to be one more thing on your plate. With proper care and attention, a strong online presence will get you more clients. Local Fame can take care of everything for you whether you’re a contractor, supplier, architect or manufacturer. Give us a call today – without any cost or commitment. Like you, we’d never be anything but upfront about the results of a job or the quality of a product.

1. Informational YouTube Videos

YouTube is the second largest search engine (behind Google). People use it to learn anything about everything and that includes DIY construction videos. It may seem counter-intuitive to create a video that explains how to do the service you offer, however, it can lead to massive sales. Marketing is all about trust but, over the internet, gaining someone’s trust can be difficult. One of the best ways to do that is to give away information with no strings attached. The value that you provide viewers will be transformed into leads when they are looking for a construction company in the future.

Pro-tip: In order for your local target audience to see your videos, you will want to promote your videos on your blog, social media and even boosted Facebook posts to others in your location.

2. Invest in Local Search Engine Optimization

Search Engine Optimization (or “SEO” for short) is the process of getting your website to rank on the first page of search results that your target audience is looking at. For example, you would want your website to be first for the search phrase, “best construction company [your town]”. SEO can be a confusing task to undertake for someone who isn’t already familiar with it. I recommend finding a reputable SEO agency and discussing with them how they can help. If you choose to do it alone, here is a great resource to get you started.

3. Directories

Web directories can be a great way for you to easily increase your online presence. The trick is to know which ones you should utilize and invest the time and energy creating your company’s profile. As a construction company, you should try to find web directories that your target demographic might use to find a new contractor, such as:

Make sure that you fill these directory submissions completely and don’t forget to add crucial information like your website, phone number and email address for potential leads to contact you.

4. Social Media Marketing

Social media can be one of the best ways to find and connect with your target demographic. However, you need to know which channels are most effective for your construction company. Rather than trying to be on every social media channel, narrow your focus to 2 or 3 and make sure that you give each of those 100%.

One strategy that many construction companies find useful is Facebook Ads. Why? They allow you to hyper-target your audience by qualifiers such as net worth, location, job title, and much more. Test Facebook Ads to see if they work for your construction company.

5. Remarketing

Last, but certainly not least, is remarketing. Have you ever gone to a website, clicked off of it, and begun seeing advertisements for that website? That is a digital marketing strategy known as remarketing and it’s incredibly powerful for reminding past visitors to come back to your website. Setting up a remarketing campaign isn’t as intimidating as it sounds and can be a great way to bring back visitors who have forgotten to call or message your company.

6. Ask for reviews

For local businesses, reviews are the backbone of any digital marketing campaign. Why? Reviews are more than just social proof. Search engines use business reviews as a key indicator of where to put your website in the search results. That means more good reviews equals higher search engine rankings, which yields more targeted traffic and leads.

As simple as it sounds, asking customers to review your construction company is one of the best (and easiest) things you can do to grow your business. However, you want to be strategic about which sites you ask them to leave their review on. The two sites that Google seems to give the most weight to are Google+ (also called “Google My Business” for businesses) and Yelp. The more Google+ reviews your business has, the better chance it will show up in the local results box too, with your address and phone number next to your website information.

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