Kwabena Okyire Appianing

Social Media marketing in Ghana

About the author

Kwabena Okyire Appianing

Considered the #1 authority on engineering profitable customer acquisition campaigns, Kwabena is the digital marketing, social media, d marketing expert other experts go to when they need help

Steal the Best Social Media Strategies for Universities in Ghana

Table of contents

As a university in Ghana, social media represents an immense opportunity to deepen student engagement, connect with alumni across the globe, and showcase your academic programs and campus life.

But without the right strategy, your university’s social media presence can easily get lost in the shuffle.

I learned this lesson the hard way during my first year of leading social media efforts for a university.

Despite posting consistently, our likes, shares and followers barely grew. We wasted time and effort on tactics that produced poor returns and, even worse, made little impact on student recruitment and alumni relations.

However, once we started getting strategic with our social media approach, the university’s online community started thriving.

In this post, I’ll show you a step-by-step framework for developing a high-impact social media strategy optimized for universities and higher education institutions, specifically in Ghana.

You’ll learn research-backed tactics for increasing student engagement, promoting key academic offerings efficiently, and positioning your university as a desirable place to learn and build community in the digital age.

With some focus and the right game plan, your university can gain traction and effectively use platforms like Facebook, Twitter and Instagram to support critical institutional goals this year.

## Key Takeaways

– Utilize engaging social media content to showcase student and faculty accomplishments
– Create a unique and impactful hashtag specific to the university to enhance brand identity
– Use social media takeovers to showcase authentic experiences and attract prospective students
– Share authentic student stories and highlight key university members to create a sense of connection and belonging.


Brand Awareness Through Engaging Content


To increase brand awareness for universities in Ghana, it is crucial to utilize engaging social media content that showcases student and faculty accomplishments, unique characteristics, and the university’s greenery. Implementing a well-crafted social media strategy can help universities establish a strong online presence and attract prospective students. By sharing stories of current students and faculty achievements, universities can highlight the quality of their higher education and demonstrate the value they offer. This strategy not only builds brand loyalty among current students and alumni but also attracts new students who aspire to be part of a successful academic community.

A key element of this strategy is incorporating user-generated content. By encouraging students and alumni to share their experiences using a university-specific hashtag, universities can tap into the power of social proof and leverage the networks of their own community members. Authentic student stories and social media takeovers provide prospective students with a glimpse into the real-life experiences and foster a sense of connection and community.

Another important aspect is highlighting key members of the university community. By featuring faculty, staff, and successful alumni, universities can establish a personal connection with prospective students and showcase the expertise and accomplishments within their institution. This not only enhances the university’s reputation but also helps build trust and credibility.


Hashtag Creation for University Identity


Creating a unique and impactful hashtag is essential for universities in Ghana to establish a strong online presence and foster a sense of identity among their community. By creating a hashtag specific to the university, it becomes easier to unify and promote university-related content across various social media platforms. Here are four reasons why hashtag creation is crucial for university identity:

1. **Unifying the community**: Encouraging students, faculty, and alumni to use the hashtag fosters an inclusive online community. It allows current and prospective students to connect with each other, share experiences, and engage in conversations about university life.

2. **Curating user-generated content**: By searching for the university’s hashtag, it becomes easier to find and curate user-generated content. This content can then be shared on the university’s social media platforms, showcasing diverse perspectives and experiences within the community.

3. **Enhancing brand identity**: Incorporating the hashtag in university events, campaigns, and promotions helps enhance brand identity and engagement. It creates a recognizable and distinctive online presence for the university, making it easier for students and the wider audience to identify and engage with the university’s content.

4. **Leveraging the power of social media**: As current and prospective students heavily use social media, utilizing hashtags becomes a strategic part of the university’s social media marketing strategies. It allows the university to reach a wider audience, engage with them, and build a strong online reputation.

## Leveraging Social Media Takeovers

Social media takeovers can be a powerful tool for universities in Ghana to enhance engagement, showcase authentic experiences, and build a vibrant online community. By leveraging social media takeovers, universities can effectively utilize various social media platforms as part of their marketing efforts and digital marketing strategies. This approach allows universities to reach their target audience and provide them with real-time, relatable content.

One of the key benefits of social media takeovers is the ability to showcase authentic experiences. By allowing students, staff, or influencers to temporarily manage the university’s social media accounts, universities can offer a unique perspective on campus life. This not only enhances engagement but also creates a sense of community and belonging among the audience.

Furthermore, incorporating social media takeovers adds variety to the university’s content. Different viewpoints and narratives can be shared, providing a well-rounded representation of the university’s culture and activities. This diversity helps in humanizing the university brand and attracting prospective students.

To successfully leverage social media takeovers, it is essential to strategically manage your social media platforms. Clear guidelines and expectations should be communicated to the individuals taking over the accounts to ensure consistency and alignment with the university’s values and goals.

## Showcasing Student Stories

Student stories are a powerful tool for universities in Ghana to showcase their vibrant and inclusive community. By sharing authentic student experiences and narratives through effective social media strategies, universities can create a sense of community and foster personal connections. Here are four ways showcasing student stories can help universities in Ghana:

1. **Highlighting campus life**: Sharing student stories allows universities to showcase the various aspects of campus life, including clubs, organizations, events, and traditions. This gives prospective students a glimpse into the vibrant and dynamic atmosphere of the university.

2. **Encouraging audience participation**: By featuring student stories on social media platforms, universities can encourage their audience to participate and engage with the content. This can be done through interactive features such as polls, questionnaires, or contests, creating a sense of belonging and involvement.

3. **Demonstrating inclusivity**: Showcasing diverse student experiences and achievements helps universities highlight their commitment to inclusivity. By featuring stories from students of different backgrounds, cultures, and interests, universities can demonstrate their dedication to fostering an inclusive environment for all.

4. **Utilizing multiple platforms**: To reach a wider audience, universities should utilize different social media platforms to share student stories. This ensures that the content reaches a diverse range of individuals, including prospective students, current students, alumni, and even parents.

## Introducing Key University Members

To showcase the diverse and talented community at universities in Ghana, it is essential to introduce key university members through engaging multimedia content and personal stories. This not only highlights the roles and contributions of faculty, staff, and student leaders but also creates a sense of connection and belonging among prospective students and the wider community. When considering creating content to introduce key university members, it is important to make sure that it resonates with the audience and encourages students to use social media platforms. By utilizing videos, interviews, and behind-the-scenes glimpses, universities can provide an insider’s perspective into the lives of these key members. Sharing personal stories, achievements, and expertise further strengthens the connection between the university and its audience. It is crucial to celebrate the diversity and inclusivity of the university by featuring a range of key members from various backgrounds and roles, ensuring that everyone feels represented. Through the strategic use of social media, universities in Ghana can effectively introduce their key members, foster engagement, and attract prospective students who desire mastery in their chosen fields.

## Frequently Asked Questions

### What Social Media Do University Students Use Most?

University students in Ghana exhibit a preference for popular social media platforms such as Facebook, Instagram, Twitter, and YouTube. Engaging content, influencer collaborations, student testimonials, targeted advertising, and social media analytics are key strategies for universities to adopt in order to effectively reach and engage this demographic.

### What Is the Most Effective Social Media Strategy?

The most effective social media strategy for universities includes leveraging social media analytics, collaborating with influencers, creating engaging content, implementing targeted advertising, encouraging user-generated content, and promoting across multiple platforms for optimal reach and impact.

### How to Create an Effective Social Media Strategy for Your Institution?

To create an effective social media strategy for your institution, focus on engaging content tailored to your target audience. Utilize measurement tools to track performance and ensure brand consistency. Cultivate influencer partnerships, leverage social media advertising, and prioritize community management for optimal results.

### How Do Universities Use Social Media?

Universities use social media to create engaging content, build an online community, form influencer partnerships, utilize user-generated content, live stream events, run targeted advertising campaigns, and monitor/respond to feedback.

## Conclusion

In conclusion, implementing effective social media strategies is crucial for universities in Ghana to enhance brand awareness, engage with the university community, and attract prospective students. By utilizing hashtags, showcasing authentic student experiences, and leveraging social media takeovers, universities can create a unique identity and foster a sense of belonging among their target audience. Engaging with followers, collaborating with influencers, and involving key university members further enhances the impact of social media marketing efforts. With a well-executed social media strategy, universities can achieve their marketing goals effectively.


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